“The difference between the right word
and the almost right word is the difference
between lightning and a lightning bug.”
—Mark Twain
Identifier length should be proportional to scope and inversely proportional to frequency of use.
Favor short old words over long neologisms.
Favor complete words over word fragments and abbreviations; use the latter only when they unquestionably improve readability.
Use verbs to name functions and nouns to name other values.
Comment abbreviations when introduced if not absolutely obvious.